Meet Jess

My professional path looks more like a winding mountain trail than a straight line highway. But it's this varied experience that makes me valuable as a consultant. 

 

I started my career as a clinical genetic counselor, where I helped couples address family history concerns, ultrasound findings, and, sometimes, devastating diagnoses. I took on the role of educator, facilitator, and counselor as they grappled with the implications of their situation.

The cutting edge science of cell-free DNA testing drew me to the frenzied world of a health care start-up.  Over my tenure, I built a team of seasoned Medical Science Liaisons across the US and Canada skilled at educating providers and solidifying long-term, loyal relationships with clients and key opinion leaders. 

This experience in industry drove home the importance of an organization’s digital presence.  With a desire to fully understand the digital health landscape, I pursued a Certificate in Digital Health Communication. This training honed the systematic skills I now bring to digital strategy assessment, creation, and implementation.

Now, I leverage this diverse background to advise health-related organizations on how to reach, inform, and engage their target populations. Effectively.

For work related specifically to social media, please visit my partner business, 3 Social Media Strategists here.

Marketing your health message doesn’t have to be complicated.

- Jess Greenwood

Portfolio

DIGITAL HEALTH STRATEGY AND DESIGN 

 Design and execute website and web-based app development plan for peer-to-peer coaching and goal-setting program for teenagers and young adults with brain injuries. 

 

WRITING AND COPYEDITING

Write blog content on health literacy issues. 

- Jess Greenwood

PATIENT AND PROVIDER EDUCATION

Manage website and social media channels as well as write original content for an online educational resource about preimplantation genetic testing for monogenic disorders (PGT-M). 

Interview and blog post sharing the story of a woman with hereditary ovarian cancer and how preimplantation genetic testing helped her achieve a BRCA-free family.

Blog Post

Sharing Healthy Genes

Television segment on Dr. Phil to explain his MyHeritage at-home genetic testing results to a live audience.

Television 
MyHeritage

Interview on the National Society of Genetic Counselors Podcast series to discuss how genetic counselors can get involved on social media.

Media

NSGC Podcast Series

Recent Highlights

As a consultant, I focus on delivering memorable messages of health for my clients. I relish the twists and turns it takes to achieve that end goal, from writing in my home office to finding myself on tv!

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